Fractional CMO for SaaS startups and companiesI use my Software Marketing Machine framework to help SaaS startups level up their positioning, messaging, and GTM strategy to drive more pipeline and revenue.
I cut my teeth as a product marketing leader for Oracle in the mid-90s. I've since been the founder, CEO, CMO, or product marketing executive at 8 B2B SaaS startups. Those startups have produced 6 exits, including 3 public company acquisitions, a $1B IPO, and an $11B Secondary. As a founder, I personally built a SaaS business from concept to $10M in ARR and $7M in EBIT. I was the 'story guy' for every one of these companies.